
Structure & Scale with Sophie Morris
The Done-For-You Operations Solution for Online CEOs, Coaches & Consultants Who Are Ready to Scale.
We blend strategy, systems, and seamless team management to boost your profits - while freeing you to do what you do best.
Say goodbye to chaos and finally step into your CEO role, confident that the day-to-day is taken care of.

Are you ready for a business that runs on autopilot - rather than running your life?

Tired of endless Slack pings, juggling too many tools, and feeling buried by your to-do list?

Does it feel more like you’re more in Operator mode than CEO mode - constantly putting out fires instead of scaling?

Tried hiring teams and following every “guru-approved” strategy, only to end up more overwhelmed?
If this sounds familiar, Structure & Scale is designed with your success in mind—so you can finally step into the CEO role without sacrificing your sanity.
If You’re Here, I Get It…

Your business is growing, but you’re still the bottleneck.
You’re stuck making every decision, managing every project, and handling all the crises.
Your team is incredible, but they rely on you too much.
You’re still the go-to for everything, no matter how many people you hire.
You’ve tried to DIY your way to structure & systems, but it’s just not clicking.
New hires, tech tools, courses - yet you’re still knee-deep in daily operations.
You started this business to create freedom, but it feels like a prison.
Sometimes you can’t even take a weekend off without everything falling apart.
If this is you, I see you, because I’ve worked with CEOs in the online space exactly like you...
...and I know how to get you out.

Hi, I'm Sophie Morris.


I know you started your business to help others through your passion, but somewhere along the line you didn't realise how much you'd have to do to actually grow it.
A recent call with a now client said it best:
"I started my business thinking it would be all about the fun parts - creating, sharing, doing the work I love. I never realized just how much other stuff I'd have to handle to actually grow it. Now, I'm in deep, I see the potential, but wow… this is way out of my comfort zone."
With over a decade in global people operations, I’ve helped countless CEOs within the corporate and online space:

Build high-performing, accountable teams

Implement plug-and-play systems that remove them from daily operations

Optimize workflows to free up time and increase efficiency

Step out of the weeds and back into their CEO role
This is for you if you lack the corporate background, but crave the scalable foundations in your business, but don't know where to start. I bring my knowledge from the corporate space to you, without the corporate BS, so you can scale effortlessly.
I’ll take your scattered Google Docs, endless overwhelm, and disjointed team, and turn them into:

Scalable systems that run smoothly without you

A team that thrives and takes ownership

A business that runs like a well-oiled machine
I know you know exactly what your zone of genius is - and it’s probably not juggling email marketing, setting up automations, hiring and managing a team, drowning in admin, making every decision alone, or trying to keep up with AI and ALL. THE. THINGS.
So let me do it for you.
You don’t need another course or ongoing trial-and-error.
You need Structure & Scale.
INTRODUCING

The Done-for-You, High-Touch OBM Support That Transforms Your Business from Overwhelming to Effortless.

Imagine systems that work for you - not against you.

Imagine a team of A-Players that runs like a well-oiled machine.

Imagine stepping into your CEO role fully - without being needed every minute of the day.
That’s exactly what we build inside Structure & Scale.

How We Get You There:
The Structure & Scale Method

Discovery & Deep Dive
We audit your operations, team, and tech to pinpoint where your business is leaking time, money, and efficiency.

Design & Strategy
We create custom solutions - streamlined workflows, optimized org structure, and a CEO-aligned operating system.

Delivery & Implementation
We don’t just plan; we do it for you. We implement the systems, automations, and team processes that will scale your business - without scaling your to-do list.
What Our Clients Are Saying
"Sophie is the fairy godmother of business. She streamlined everything, built a high-performing team, and helped me regain control."

Ivy J
Coach, Educator & Clinic Owner
"Sophie's support has been an absolute game changer for my business. She has taken the guesswork out of growth and made scaling feel more strategic and intentional!"

Parker H
Founder of Marketing Agency

It’s Time to Build a Business That Works For You.
If you’re done with chaos, done with overwhelm, and ready to scale like a true CEO - let’s talk.
Structure & Scale is for the CEO who’s ready for a full operations overhaul with a dedicated partner by their side.
What you can expect:

Ongoing OBM Support

Full People Ops Implementation (Hiring your A-Players, Team Optimization, Performance Management & Accountability)

Tech Stack Optimization & Workflow Automation

Bi-Weekly Strategy Calls + 1:1 CEO Support

Custom Profit-Boosting Roadmap
Frequently asked questions
Think of an OBM as your secret weapon for scaling your biz. They focus on optimising your team, systems, and operations so you can grow without burning out. You get top-level expertise, without the full-time price tag. It's all about making sure your business runs like a well-oiled machine, profitably and smoothly.
If you are feeling overwhelmed by your current workload, and that you are working in your business, not on your business, it's a sign that optimising your systems and building a strong team will help take your business to the next level. Structure & Scale gives you the personalised, bespoke support to help you do exactly that - scale. Whether you are looking to hire your very first team member, or you've got a small team already, this is for you - tailored to where you are and where you want to go.
With me in your corner, you don't need to be a tech expert. I make it simple for you to get the right systems in place without the overwhelm. Plus, I'll be there with step-by-step guidance, including tutorials and Loom videos - no stress, just results.
This program is all about ROI. By streamlining your operations, boosting team performance, and optimising your systems, we save you time and make your business more efficient—which directly impacts your bottom line. High-performing teams and streamlined workflows cut out wasted time and resources, allowing your business to grow sustainably and profitably. The return on your investment is designed to exceed the cost, leaving you with a more profitable, scalable business.
Click this link and let's schedule your call!

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